What determines whether a design brand can succeed not only as a producer, but also as a cultural phenomenon? This year, Qubus entered its 25th year on the Czech and international scene. Over a quarter of a century, it has become a distinctive voice in Czech design, crossing the boundaries between design, art, and architecture.
Looking beyond Qubus’s history, the panel discussion will turn to the present: What does it mean to build and sustain an independent design brand today? How can creative integrity be reconciled with economic realities, a changing market, and new audiences? What roles do production, galleries, institutions, and collectors play? And what does it take for a brand to remain relevant for another 25 years?
