This year’s discussion hosted by the Association of Czech Industrial Design (AČPD) will focus on the relationship between design, branding and communication. Good design alone is not enough – it needs a brand that gives it context and meaning and can effectively communicate its value. At the same time, design should grow out of the brand itself, respect its DNA and help develop it over the long term.
The panel will bring together owners of AČPD member brands, marketing experts and other professionals experienced in building strong design brands. Together, they will explore how to connect design with brand identity, maintain consistency across a portfolio and turn design into a genuine competitive advantage.
