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MOOYYY

  • Superstudio (producers and companies)
  • Exterior

MOOYYY translates the language of jewellery into architecture. Within the strict geometry of a black container, a monumental object evokes a raw mineral – the substance from which the detail, precision and delicacy of each piece symbolically emerge. The contrast between the heavy monolith, transparent walls and luminous interior creates the atmosphere of a contemporary gallery. Focused lighting accentuates the central object’s texture and individual pieces, transforming the exhibition into a minimalist stage. Rather than a conventional retail stand, visitors enter a spatial installation in which jewellery, material and architecture become equal elements. MOOYYY presents three new collections in a setting that highlights their connection to natural materials and contemporary design.

Authors and exhibitors