“I like to work for passionate entrepreneurs, who give me a precise briefing and like to discuss it, people who are able to have fun. I do not have many desires, which are very masculine. Desires often transform themselves into frustration,” says Patricia Urquiola, the main star attending Designblok this year, in an interview for the prestigious design server designboom.com, emphasizing the importance of her collaboration with Vico Magistretti and Achille Castiglioni. Her portfolio includes not only great brands, such as Axor, B&B Italia, Cappellini, Mutina, Kartell, and Moroso, but also objects that stir our desires, i.e. vivid objects full of femininity, passion, and tenderness. Through her work, paradoxical situations become dreams that come and go so easily and naturally without actually dreaming about them – this is how one may interpret the life and career of the Spanish designer, who lives in Milan. "More than talking about my style, I prefer to talk about a method of working. I’m quite eclectic, varied, and diverse. I like to think in different scales at the same time, in architecture and design. I’m interested in behavioral structures, artisan techniques, certain aspects of memory… aspects of my life," explains Urquiola. Visitors to Designblok have an opportunity to really enjoy her contributions to contemporary design in three special installations, a new showroom, and at a lecture.
"I spent many years studying and wouldn’t recommend this to anybody. Be very passionate and curious! Find a few cultural references and people who can give you guidance to develop your personality. Create your own formula."
Exhibitions: Superstudio Clam-Gallasův palác, Husova 20; Konsepti, Komunardů 32; Brother & Duck, Poděbradská 56
Lecture: Wed 13.00, Faculty of Architecture, Czech Technical University, Thákurova 7
26. 9. 2012