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City Life by Heineken

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Designblok visitors were given the chance to see the iconic beer brand Heineken at important locations. Its installations, however, did not revolve around drinking beer. Instead, Heineken transformed the city into a great game featuring unexpected adventures, optical illusions and music. Two of the most unforgettable events were the laser labyrinth (in the photo), whose structure changed as visitors directed beams by means of stylish can lids – mirrors – and the special pair of binoculars set up at the Openstudio turret, through which visitors could watch the ever-changing choreography of tourists standing in front of the Prague astronomical clock in Old Town Square. The designers included Jan Plecháč, Henry Wielgus, Vladimír 518 among many others.   

9. 11. 2014

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